Alumnus of the Year
Scott Robinette ’90
Scott Robinette is a business leader, author, speaker, coach, elder and board member. In his various leadership roles, Scott’s passion is to bring out the very best in people, teams and organizations.
As a pastor’s kid and son of two educators including a former VU sociology professor, Scott was raised to see the good in people, appreciate learning and to reach for his dreams.
He attended Vanguard University from 1986-1990 and double-majored in Management and Marketing. While at Vanguard, Scott and a few fellow business majors founded the university’s first Business Club aimed at helping business students connect with local businesses for real-world learning, internships and job opportunities. As a junior, his marketing professor nominated him to attend the Direct Marketing Educational Foundation’s summer training program at Northwestern University, which eventually led to Scott earning his master’s degree in Direct/Integrated Marketing & Communication from the Northwestern’s Medill School of Journalism in 1992.
Following grad school, Scott began his full-time career at the Walt Disney Company where he served as Product Manager for children’s books featuring characters from The Little Mermaid, Lion King and Aladdin. While at Disney, Scott was introduced to his future wife Paulette by a fellow Vanguard alumnus.
Scott and Paulette were married in 1994 and moved to Kansas City, where Scott worked for Hallmark Cards for 10 years. There he co-founded one of the company’s fastest growing business units and became the company’s youngest member of Hallmark’s Senior Management team. While at Hallmark, Scott co-authored the book Emotion Marketing – The Hallmark Way of Winning Customers for Life, wrote articles featured in publications such as the Harvard Business Review and was a frequent speaker on relationship marketing at industry events. Scott also completed the executive education program in Service Management at Harvard Business School during his time at Hallmark.
In 2005, Scott joined JurySync, a litigation consulting firm started by his wife aimed at arming trial attorneys with authentic, compelling messages that drive successful outcomes. He currently serves as JurySync’s Chief Operating Officer and leads the business side of the company to ensure its team is well resourced in the present and well-position for the future.
In 2018, Scott became a Gallup Certified Strengths Coach to help individuals and teams discover, develop and deploy their unique, God-given talents and strengths. His leadership experience and strengths coaching within JurySync has helped the company navigate the pandemic and emerge stronger with a new emphasis on remote working and online services.
Scott lives in the Kansas City area with his wife and two sons, Rex and Ryder. When not working, he enjoys golfing, coaching youth basketball and frequent trips to SoCal to visit family and friends. Scott currently serves on the school board of his sons’ Christian academy and as an elder at his church.